9th largest mobile network operator
VEON supplies telecoms networks & services to over 200 million customers in markets across Asia, Africa & Europe.
Working across the design lifecycle on a feature-rich iOS & AND app, on everything from vision, UX, microcopy, prototyping, to final design hand-off.
Role
Product Design Lead
In-house, 2016-18
Project
Content & services app
Native iOS & Android
Info
Vision - Imagining a more connected future for VEON users. Created as part of a digital transformation project whilst at the design agency, Native.
Introduction
Over 3 years, I helped design several iterations of the VEON app, offering free access to content and services for network customers. Originally hired by Native to help concept and design many VEON features post-launch, then moving in-house with their digital team in the London office.
Having already established much of the core experience, the challenge in-house was to improve overall useability issues, iterate on existing features, and create new ones.
Feature map
A snapshot of the rich feature-set
at around version 2.0
To ensure the design team could keep up with the vast feature set iterations, we created a comprehensive UI toolkit in Sketch, allowing for design at speed and scale.
Registration & Onboarding
Helping users get to grips with the many features by highlighting and encouraging feature use.
Design updates were often packaged up and presented to wider teams.
Local Discovery
Launched in Tbilisi, the feature offered location-based discovery of offers and content through partnerships with local businesses.
Detailed userflows were created per usertype, for both iOS & AND.
Local offers can be purchased by payment card or using network credit
UI & Icon design for Maps & VoIP
New feature flows were designed around making the Job To Be Done as easy as possible for users. Consideration to both platforms native patterns.
Defining the user experience, creating user flows for multiple user types.
Personal expression
Working with a newly established feature team (Personal Expression), I led the design on VEON camera, giving users the ability to capture and share to the platform.
Alongside PO and DEV, we scoped the launch features and options.
Vision UI
To see the full film - contact me
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