VEON, the world's 9th biggest telco, with services and infrastructure similar to Google and Facebook, was undergoing a digital transformation.
/
Over 2 years I helped open up a world of mobile digital content and services to VEON users across Asia, Africa, & Europe.
VEON, the world's 9th biggest telco, with services and infrastructure similar to Google and Facebook, was undergoing a digital transformation.
/
Over 2 years I helped open up a world of mobile digital content and services to VEON users across Asia, Africa, & Europe.
VEON?
Let me introduce you...
VEON?
Let me introduce you...
With 212 million customers across emerging markets, the 9th biggest telco in the world, like others, was undergoing a transformation. With AT&T buying Time Warner, telcos were looking to new avenues of profit, beyond call and texts.
VEON's offer: Zero-rated content and services offered through a native application, available to all, but free for its customers.
Working agency-side initially, helping the team at Native, evolve the design and experience & kicking-off a design system project. Eventually, I moved in-house, working with research & product teams, helping develop features and evolve the product.
Launch video, directed by Spike Lee
OVERVIEW
Designing 'core' engagement features for an audience of over 200 million users, across diverse and unique markets.
Working closely with our research and product teams we evolved all feature aspects of the product, fixing known issues, enhancing flows and making users lives simpler.
Working closely with our research and product teams we evolved all feature aspects of the product, fixing known issues, enhancing flows and making users lives simpler.
ALL SYSTEMS GO
To deliver, maintain and develop large feature-sets, having a pre-defined pattern & component library was vital.
Work included: co-creating the initial system, adapting and evolving to meet product and team needs
Initial version of our UI library including adopted an atomic approach
PROCESS / Registration screens
RESEARCH AND AUDIT
Primary research conducted by our specialist teams always informed the work we did, often followed by an experience audit of problem flows.
SECONDARY RESEARCH
With patterns and behaviours, embedded in our habits by well-established apps, we mapped existing flows and patterns.
SECONDARY RESEARCH
With patterns and behaviours, embedded in our habits by well-established apps, we mapped existing flows and patterns.
IDEAS, IDEAS, IDEAS
Once we'd gone all 'Beautiful Mind' with the research, we let the ideas flow. These would be filtered down by the team, assessed for brand-fit/dev-effort/value
IA AND FLOW ITERATION
When possible, concepts were put out for user testing, allowing us to refine, this wasn't of course, always possible. Flows ready for handoff, were fully annotated, indicating key states, and referencing Library components.
IA AND FLOW ITERATION
With patterns and behaviours, embedded in our habits by well-established apps, we mapped existing flows and patterns.
INTERACTION DESIGN
As features matured, we'd look to IxD & prototypes to smooth the experience
FEATURE HIGHLIGHT
Personal expression:
Capturing, editing and sharing
CAPTURING CONTENT
Making the VEON camera as intuitive as possible was the main goal when designing the experience. Simple things like defaulting to the front-facing
camera, if opened from 'change profile profile'.
Depending on device orientation, the UI responds to ensure the most natural position whilst not interfering with the viewport.
Constraints on file size meant creating clear signs
and warnings when limits are near
EDITING CONTENT ON THE GO
Tools for adjusting and manipulating were kept to a minimum, as there are plenty of 3rd party apps for that. Simple, clean and clear was the goal here.
ADAPTIVE UI
User-orientated
Careful consideration was paid to how the UI should adapt, based-on device orientation. Ensuring the lens was never covered, and that core features were visible, with actions easily actionable.
FEATURE HIGHLIGHT
Local discovery trails in Tibilisi: Unlocking local discovery& offers to residents
MAPBOX INTEGRATION
Chat with you city
Developing-out the feature alongside the local market team, we opened up offers and local discovery with a host of launch partners. Alongside this feature, users could also discover their friends on the map, making meeting up and connecting easier.
'MAPPING' THE EXPERIENCE
'MAPPING' THE EXPERIENCE
With a variety of market instances we needed to map out the feature flows, per market, showing which features were available, and what permissions were required.
EXTENDED FEATURES
We considered how chat features could integrate
at a later stage
EXTENDED FEATURES
We considered how chat features could integrate
at a later stage
*CAVEAT
Initially, branded by Moving Brands, later Arnell took over. The result was a car-crash, and I've used this opportunity to use some cutting floor work.
Early brand and UI by Moving Brands and Native
Later update
Later update
