Helping brand, marketing, and product teams create better digital products.
Your access to exclusive & curated Cannes Lions content, 365 days a year.
Designed to be a subscription package,
the portal is built around a few core areas:
The world of Lions.
+ Doesn’t cater for new users
+ The awards proposition isn’t well communicated
+ Navigating the awards content is challenging
+ Lots of great content, all over the place
+ Pages lack focus
Different parts of the awards experience (Brochure/Dashboard/Entry system) inherited legacy design with inconsistent patterns and behaviors.
To properly address the experience, the navigation required breaking down and considered across both brochure and dashboard.
Different parts of the awards experience: brochure, dashboard & entry system inherited legacy issues with inconsistent patterns and behaviors.
Using data and insights from past years, focused efforts around usability issues and making interactions effortless.
A fresh festival 'theme' for 2019 was also brought to life through the app experience to match up with the onsite branding.
Working end-to-end on the app, I brought the marketing teams' theme of 'Magic & Money' to life across the experience. Wrapping up the project with