ASCENTIAL / LEAD DESIGNER

Cannes Lion, Money20/20
& other event brands

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INTRODUCTION

Cannes Lions need no introduction, Ascential, its parent company is less-known. They operate several large-scale events across creative and fintech and offer subscriptions to insight and data platforms.

I worked with Ascential for over 2 years helping design their event apps, improve user flows across responsive web platforms, and bring to life new strategic insights & ideas.

PROJECT

Mobile app
Awards site
Design System
Member platform

ROLE

Lead Product Designer
Ascential / 2018-20

Multi-brand
Design System

PROJECT DETAILS

Ascential Events needed a single Design system to power its event brands; Cannes Lions, Money 20/20 + more.

With a team of 3 (1 designer, 2 devs), we had 10 weeks to design and build a POC showcasing a series of components, rules, logic, and layouts. Ultimately proving the new system, and set up, would meet the needs of the event & marketing teams.

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LIONS
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PROJECT DETAILS

Ascential Events needed a single Design system to power its event brands; Cannes Lions, Money 20/20 + more.

With a team of 3 (1 designer, 2 devs), we had 10 weeks to design and build a POC showcasing a series of components, rules, logic, and layouts. Ultimately proving the new system, and set up, would meet the needs of the event & marketing teams.

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DETAILS

For over 65 years, Cannes Lions has been the benchmark of creativity but in that time, has inherited its share of legacy & dept. With the festival landscape shifting, the brand needed a solution to help respond to changing demands.

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Lions
Members platform

PROJECT DETAILS

Your access to exclusive & curated Cannes Lions content, 365 days a year.
Designed to be a subscription package,
the portal is built around a few core areas: 

The Schedule
The Tools
The Directory
The world of Lions.

 

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PLANNING

+ Doesn’t cater for new users
+ The awards proposition isn’t well communicated
+ Navigating the awards content is challenging
+ Lots of great content, all over the place
+ Pages lack focus

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THE INITATIVE
A home for everyone & everything creative. A reactive space to engage & learn.
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THE DIRECTORY
Browse the winners' directory;
a black book of creative talent &  rankings.
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THE SCHEDULE
Live & on-demand content from Cannes festival and The Work.
THE LIONS ARCHIVE
Creative insights & reports from years of awarded campaigns.
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Cannes Lions
Awards experience

OVERVIEW
With 28 different specialist Lions awards, choosing the right category is just the start.

Different parts of the awards experience (Brochure/Dashboard/Entry system) inherited legacy design with inconsistent patterns and behaviors.

To properly address the experience, the navigation required breaking down and considered across both brochure and dashboard. 


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EARLY NAVIGATION CONCEPTS

Different parts of the awards experience: brochure, dashboard & entry system inherited legacy issues with inconsistent patterns and behaviors.

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PAGE LAYOUTS
Working with the legacy platforms that make up the Awards ecosystem highlighted several opportunities for streamlining workflow, but needed the systems to catch up and undergo an overhaul.
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Cannes Lions 2019
On-site event app

OVERVIEW
Each year at Cannes, delegates are given exclusive app access, to help them navigate the festival, literally and figuratively. With a 5-day lifespan, mostly new attendees, and a packed agenda, intuitive interaction was essential.

Using data and insights from past years, focused efforts around usability issues and making interactions effortless.
A fresh
 festival 'theme' for 2019 was also brought to life through the app experience to match up with the onsite branding.

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Following on from Lions, Money 20/20 (Ascential's fintech brand), was next up in the event calendar.

Working end-to-end on the app, I brought the marketing teams' theme of 'Magic & Money' to life across the experience. Wrapping up the project with 

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