Kastr was a Startup in stealth, backed by influencers, promising to deliver a better 'Live' experience
/
Alongside YouTube legend, Kurt Hugo Schneider,
we created tools and features designed to engage audiences and reward artists


Kastr was a Startup in stealth, backed by influencers, promising to deliver a better 'Live' experience
/
Alongside YouTube legend, Kurt Hugo Schneider,
we created tools and features designed to engage audiences and reward artists

CHALLENGE

Creating a 'live' experience that unlocked revenue opportunities for influencers and
a better viewing experience for fans.


Influencers want better features and tools to create richer ‘live’ content that helps them build their audiences and monetise their skills.

For viewers, they want a way to show their support and appreciation and (hopefully) get a shout out from performers.

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Screens from YouNow, Live streaming for performers certainly felt 'cheap'

DISCOVERY

Exploring gestures of appreciation and support in the real world

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AUDIT + PLANNING

Auditing competitor apps and features, we started to understand the live landscape and build out our own feature set.

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EARLY CONCEPTS

Extracting objects from our feature maps allowed us to start building out low fidelity mocks

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POLLS & SHOUT OUTS

After many rounds of iteration, two of our features for launch were polls and shout outs (paid for feature).

Both offered influencers and fans a new way to engage with each other, allowing for more creative Kasts.

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Constraints on file size meant creating clear signs
and warnings when limits are near

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'STAR WARS' CHAT

To keep chat as clean as possible and prioritising the latest comments, we created a layered approach, affectionately known as 'Star Wars' chat. 

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KASTR Chat interaction

Adaptive UI


Adaptive UI


Orientating the device to view in landscape, meant there were some features that we prioritised, based on some JTBD mapping. 

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CRASH THE PARTY

Want to invite one of your friends? Split-screen live enabled influencers to get their network screen time.

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