As a HUGE F1 fan and follower of McLaren, this project was a dream to be a part of. Working with the lovely folks at The App Business, I led design on the pitch and subsequent project.
Wanting to bring fans closer to the action, we set out to create an experience that gave users the feeling of being in amongst the team transmissions.
Broadcast provides an exhilarating top-down view of the race, but it doesn’t enable fans to track their team up-close. We gave access to every single data point, decision & piece of news that determines the action.
During race weekends, the LIVE panel updates with commentary, team-talk and real-time race data straight from the MTC.
To discuss a project (existing or new), hit me up over email or over on LinkedIn. Based in London, I'm on the hunt for new projects & open to discussing full-time roles.