INTRODUCTION
Škoda's drive to be simply better goes beyond creating award-winning cars. The brand is involved in so much more behind-the-wheel, its heritage starting with bicycles, followed by motorcycles and, ultimately, cars.
I teamed up with writer, Matt, and together we crafted the experience and direction for the brand destination: skoda-auto.com.
PROJECTS
Brand website
Media portal
YEAR
2017 & 2018
Škoda .com
Global brand site
OVERVIEW
ŠKODA wanted to build on its brand affinity but ultimately drive traffic to local importer sites and ultimately increase conversion rates.
Partnered with Matt.B (words), our brief was to create a storytelling framework that speaks to owners and prospects alike for the brand destination: skoda-auto.com.
CONTENT AUDIT
Pages and content were mapped under band pillars, with the content the audited and humanised content highlighted.
TEMPLATES THAT ENCOURAGE STORYTELLING
For each car model, we created a layout format and narrative that could be rolled out across each line, and grow to include new ones.
SUMMARY
To keep things simple and achievable, existing components and content was re-puposed for launch. The project was completed in-house, using a selection of CMS available to dealers.
CREDITS
C3 (Content strategy)
Matt Bostock (Words)
Škoda media
Media portal updates
DISCOVERY
Large parts of the app navigation across features revolved around discovery and interaction. I worked x-feature to help establish common interaction patterns and components.
