Global automotive website relaunch

Role

Creative Lead
Consultant, 2018

Project

Automotive site 
Responsive, custom CMS

Info

Strategy: C3.co | Copy: MB
view the live site

Concept work in Figma - Client Presentations - Live site

New feature flows were designed around making the Job To Be Done as easy as possible for users. Consideration to both platforms native patterns. 

Defining the user experience, creating user flows for multiple user types.

globe

The world of Škoda beyond cars, just a few of the brand's digital properties including dotcom and importer (.co.uk) sites.

Discovery phase

Cataloguing/mapping content across existing pages using figma, allowing us to remix collobrativly later.

Group-7-1
Group 5 Copy 4
skoda1

To keep things lean, existing content & components were recycled and given a new lease of life under the new direction.

New feature flows were designed around making the Job To Be Done as easy as possible for users. Consideration to both platforms native patterns. 

Defining the user experience, creating user flows for multiple user types.

Existing content was reworked into the new direction & templates had clearly defined purpose

12e33

Work was packaged and presented to key stakeholders before producing final outputs

New feature flows were designed around making the Job To Be Done as easy as possible for users. Consideration to both platforms native patterns. 

Defining the user experience, creating user flows for multiple user types.

Existing content was reworked into the new direction & templates had clearly defined purpose

Group 4

The world of ŠKODA beyond cars, just a few of the brand's digital properties including dotcom and importer (.co.uk) sites.

Group-7-2

Existing content was reworked into the new direction & templates had clearly defined purpose

New feature flows were designed around making the Job To Be Done as easy as possible for users. Consideration to both platforms native patterns. 

Defining the user experience, creating user flows for multiple user types.

Group 2
Group
Key screens /  A snapshot of screens from the live site.

Project #2

ŠKODA Media, designing a better experience for journalists trying to access stories and assets.

Site-wide FAB for accessing saved media was a key feature inclusion.

New feature flows were designed around making the Job To Be Done as easy as possible for users. Consideration to both platforms native patterns. 

Defining the user experience, creating user flows for multiple user types.

fabFeature

Contact me

To discuss a project (existing or new), hit me up over email or over on LinkedIn.
Based in London, I'm on the hunt for new projects & open to discussing full-time roles.