New Look mCommerce experience
New Look The fast-fashion brand was looking to update its hybrid app with something that improved loyalty and spend.
I designed an inline mCommerce experience,
that was fast to browse, fluid to explore and
fun to use.
Role
Product Design Lead
Agency, TAB, 2014
Project
mCommerce concept
iOS Prototype
The final prototype showcasing the inline shopping experience.
From runway to rail in a month, New Look adds 900 products to its digital rails each week. Working closely with the strategy team, we crafted an app proposition designed to get users spending more time on the go with New Look, exploring tailored looks and shopping with ease.
Some card components created to cater for a variety of assets.
The interface was intentionally kept 'lite' to make products more scannable when scrolling.
Sizing preferences are remembered across product ranges.
Glossy editrial sytle entry points into collections.
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