McLaren Formula 1 team were looking for
a partner, to help them create their first-ever app. 
/
With the team at TAB, we crafted a pole proposition,
steering the experience from concept to AppStore.  


McLaren Formula 1 team were looking for
a partner, to help them create their first-ever app. 
/
With the team at TAB, we crafted a pole proposition,
steering the experience from concept to AppStore.  

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TEAM NEWS

Get the latest McLaren.com and social content, along with app-only exclusives, all in one place


With only a race weekend every other week, the app needed to house content,
to be accessed at any point offering a window into what's happening.

During race weekends, the LIVE panel updates with commentary, team-talk and real-time race data straight from the MTC.

EXCLUSIVE CONTENT

Interactive features, historic data, driver and car data.

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UI COMPONENTS

Wanting to make the user feel like they'd tapped into a live feed, we created floating components for content, details and data.

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Constraints on file size meant creating clear signs and warnings when limits are near

Mobile, also


As well as creating the iPad version, we considered mobile when building up our UI, using many self-contained components, which made the transition easier.

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TEAM'S EYE VIEW

Track with every single data point, decision & piece of news that determines the action.

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THE FINISH LINE

Being a huge F1 fan (especially McLaren), this was a joy to work on,
and happy to see that it lived on in iterations across many seasons.

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Design in the video is taken from the subsequent season, which has had some updates