INTRODUCTION

Helping brand, marketing, and product teams create better digital products.

Ascential Events needed a single Design system to power its event brands; Cannes Lions, Money 20/20 + more. With a team of 3 (1 designer, 2 devs), we had 10 weeks to design and build a POC showcasing a series of components, rules, logic, and layouts. Ultimately proving the new system, and setup, would meet the needs of the event & marketing teams.

 

 

PROJECT 01

A multi-brand
design system
for all event brands

  

Ascential Events needed a single Design system to power its event brands; Cannes Lions, Money 20/20 + more. With a team of 3 (1 designer, 2 devs), we had 10 weeks to design and build a POC showcasing a series of components, rules, logic, and layouts. Ultimately proving the new system, and setup, would meet the needs of the event & marketing teams.

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Project 01  Design system

Ascential Events needed a single Design system to power its event brands; Cannes Lions, Money 20/20 + more. With a team of 3 (1 designer, 2 devs), we had 10 weeks to design and build a POC showcasing a series of components, rules, logic, and layouts. Ultimately proving the new system, and setup, would meet the needs of the event & marketing teams.

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Actions
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Feature-Panels
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Lions
Members platform

PROJECT 01

Multi-brand
Design System

INTRO
Ascential Events needed a single Design system to power its event brands; Cannes Lions, Money 20/20 + more. With a team of 3 (1 designer, 2 devs), we had 10 weeks to design and build a POC showcasing a series of components, rules, logic, and layouts. Ultimately proving the new system, and set up, would meet the needs of the event & marketing teams.
PROJECT DETAILS

Your access to exclusive & curated Cannes Lions content, 365 days a year.
Designed to be a subscription package,
the portal is built around a few core areas: 

The Schedule
The Tools
The Directory
The world of Lions.

 

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PLANNING

+ Doesn’t cater for new users
+ The awards proposition isn’t well communicated
+ Navigating the awards content is challenging
+ Lots of great content, all over the place
+ Pages lack focus

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THE INITATIVE
A home for everyone & everything creative. A reactive space to engage & learn.
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THE DIRECTORY
Browse the winners' directory;
a black book of creative talent &  rankings.
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THE SCHEDULE
Live & on-demand content from Cannes festival and The Work.
THE LIONS ARCHIVE
Creative insights & reports from years of awarded campaigns.
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Cannes Lions
Awards experience

OVERVIEW
With 28 different specialist Lions awards, choosing the right category is just the start.

Different parts of the awards experience (Brochure/Dashboard/Entry system) inherited legacy design with inconsistent patterns and behaviors.

To properly address the experience, the navigation required breaking down and considered across both brochure and dashboard. 


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EARLY NAVIGATION CONCEPTS

Different parts of the awards experience: brochure, dashboard & entry system inherited legacy issues with inconsistent patterns and behaviors.

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PAGE LAYOUTS
Working with the legacy platforms that make up the Awards ecosystem highlighted several opportunities for streamlining workflow, but needed the systems to catch up and undergo an overhaul.
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Cannes Lions 2019
On-site event app

OVERVIEW
Each year at Cannes, delegates are given exclusive app access, to help them navigate the festival, literally and figuratively. With a 5-day lifespan, mostly new attendees, and a packed agenda, intuitive interaction was essential.

Using data and insights from past years, focused efforts around usability issues and making interactions effortless.
A fresh
 festival 'theme' for 2019 was also brought to life through the app experience to match up with the onsite branding.

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Following on from Lions, Money 20/20 (Ascential's fintech brand), was next up in the event calendar.

Working end-to-end on the app, I brought the marketing teams' theme of 'Magic & Money' to life across the experience. Wrapping up the project with 

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